Email Verification
Is Email Verification Essential?
Email Verification is a fundamental step in email marketing, as it improves deliverability, protects your sender reputation, and contributes to the overall success of your campaigns.
Why quality of your Email List matters?
Email verification services play a crucial role in maintaining the quality of email lists and ensuring successful email communication.
Here’s an overview of the four types of results commonly obtained after email verification:
1. Valid Address: • A “Valid Address” result indicates that the email address has passed the verification process. It is considered a genuine and active email address that can be used confidently for communication. Emails sent to valid addresses are likely to reach the intended recipients.
2. Invalid Address: • An “Invalid Address” result signifies that the email address has failed the verification process. It should never be used for sending emails. Attempting to send emails to invalid addresses can result in bounces, and if done repeatedly, it may negatively impact email sender reputation. In some cases, using invalid addresses can even lead to the suspension or blocking of email accounts.
3. Unknown: • When an email verification service returns an “Unknown” result, it means that the service was unable to determine definitively whether the email address is valid or invalid. This could occur for various reasons, such as a lack of response from the recipient’s mail server or the email address being newly created. Email marketers should exercise caution when dealing with addresses labeled as “Unknown” and may consider additional verification steps or sending a confirmation email to ascertain validity.
4. Catchall: • “Catchall” addresses are similar to “Unknown” in that email verification services are unable to determine their validity. These addresses are associated with domains configured to accept all incoming emails, regardless of whether the recipient’s address exists or not. While catchall addresses can be valid, they can also pose challenges as they accept emails sent to any random address at the domain, including misspelled or non-existent ones. Email marketers should approach catchall addresses with caution and consider additional verification or segmentation strategies.
Paid Email Validation Service Companies
Email verification services are offered by various companies and online platforms specializing in email marketing and data quality. Some well-known email verification service providers include:
1. ZeroBounce: ZeroBounce offers email validation and scoring services, helping users identify valid, invalid, disposable, role-based, and catchall email addresses. They also provide additional data enrichment features.
2. Hunter: Hunter offers an Email Verifier tool that checks the validity of email addresses. It provides real-time verification and scoring, helping users determine the deliverability of emails.
3. NeverBounce: NeverBounce offers real-time email verification and list cleaning services. They help users identify invalid and disposable email addresses, reducing bounce rates and improving email campaign deliverability.
4. BriteVerify (Validity): BriteVerify, now part of Validity, provides real-time email verification solutions for businesses. They aim to ensure email addresses are accurate and valid to enhance email marketing success.
5. Snov.io: Snov.io offers an Email Verifier tool that checks email addresses for validity, verifies MX records, and identifies catchall domains. They also offer email finder and sender tools.
6. Hunter (formerly known as Email Hunter): Hunter’s Email Verifier tool checks the validity of email addresses and provides deliverability scores. They also offer email finding and lead generation tools.
7. Clearout: Clearout provides email verification and list cleaning services, helping users identify valid, invalid, disposable, and role-based email addresses.
Why Choose Us Over Others?
These email verification service providers use various techniques and algorithms to determine the validity of email addresses and classify them into categories like valid, invalid, unknown, and catchall. Users can integrate these services into their email marketing campaigns to ensure that they are sending emails to genuine and deliverable addresses, ultimately improving their email deliverability rates and campaign effectiveness.
Regardless of the email validation company you choose, the verification pattern typically remains consistent. However, when it comes to leads acquired from us
At Forust Data, we take a unique and meticulous approach to email verification. While we leverage email validation services from trusted companies to assess the validity of leads and categorize them as either valid or invalid, we go the extra mile with a distinct old-school technique when it comes to Catchall and Unknown Emails.
We manually verify these email addresses, subjecting each one to a painstaking process of individual verification. This hands-on approach ensures that we curate lists that are not just ‘probably accurate’ but are backed by a guarantee of 100% accuracy.
Our commitment to precision doesn’t stop there. After the initial verification, we adopt a patient approach. We send emails to these addresses one by one, allowing us to closely monitor any soft or hard bounces. This deliberate waiting period, which spans a day or two, enables us to be absolutely certain about the validity of these email addresses.
In the end, our dedication to accuracy sets us apart. We don’t just rely on automated processes; we invest time, effort, and attention to detail to ensure that our clients receive lists of leads that are not just reliable but also yield results. It’s this commitment to excellence that defines Forust Data and what we bring to the table.